Call around the world for just $90!
In 1964, AT&T took out advertisements to remind consumers how affordable international long-distance service had become—just $12 for a typical overseas call.
The fact that average wages in 1964 were $2.50 per hour, and that a call cost the equivalent of $94 today, suggests that AT&T's advertisement wasn't aimed at the average consumer. Still, the 1964 rates were a bargain relative to the $75 cost of a three-minute trans-Atlantic call in 1927—the equivalent of more than $1,000 today.
Call volumes in 1964 were as modest as prices were high—the U.S. generated just 20 million minutes of traffic.
However, falling prices and international migration made international calling a mass market service. By 2015, average U.S. international call prices had fallen to less than $0.09 per minute and traffic reached 134 billion minutes.
Stephan is TeleGeography's VP of Strategy. He is responsible for new product development and advises TeleGeography's research teams. Stephan launched TeleGeography's WAN Summit conference series.