Business broadband is no longer a connection of last resort. In fact, it is an integral part of WAN architecture.
Unlike pricey network connectivity services like MPLS and DIA, business broadband is a cost-effective option for enterprises that push more traffic to the public internet and utilize SaaS applications.
Now that internet backbone operators have adapted their networks to accommodate changes in traffic flows, they've resumed a more measured approach to capacity planning and network upgrades in 2021.
That means that price trends have resumed their downward trajectory and regional characteristics accordingly.
Europe might be a mature bandwidth market, but it still enjoys plenty of network investments and upgrades. And this continued infusion of bandwidth has left its mark on wholesale pricing.
