French billionaire Xavier Niel rose to prominence in the telecom world for his ownership of domestic telco Iliad. You might know Iliad for sparking a price war in the mobile sector when Iliad’s Free Mobile launched in January 2012. (Niel employed a similar price-war tactic when Iliad Italia launched in May 2018.)
But these companies only represent the tip of the iceberg.
Indeed, the size and scale of Niel’s empire are often overlooked due to convoluted shareholder structures and the lack of a unified brand name across markets.
Today we piece it all together to appreciate the bigger picture.